Senior, hands on
The people who pitch you are the people who run your campaigns. No juniors learning on your spend.
Media & Solutions Agency Brisbane, AU
Paid media, programmatic, strategy, analytics and lifecycle CRM. Most agencies own a single pillar. We're built to do eXtra, joined up across all of them.
01 What we do
Extra Agency is a paid media, programmatic and marketing consultancy. We align spend, creative and audience so the win follows. No sales rubbish, just senior marketing expertise on the dials.
The people who pitch you are the people who run your campaigns. No juniors learning on your spend.
Media, data and lifecycle under one roof, so every dollar compounds instead of leaking between teams.
Clean tracking and transparent KPIs. You see exactly what is working, in real time, with no black boxes.
02 Capabilities
Most agencies stay in their lane, owning a single pillar. We're built to do eXtra, joined up across all of them.
Hands on, omnichannel buying across the platforms that move the needle, with transparent KPIs.
DSP-agnostic buying with advanced audience targeting and premium inventory.
Your marketing team on demand: strategy and solutions for whatever challenge comes next.
Tailored tracking, clean events and attribution that follows the full customer journey.
Email and journey automation that turns acquisition spend into lifetime value.
Annual spend managed
Industry experience
Marketing perspective
Ad platforms mastered
03 Channels & platforms
Reach that spans feeds, search, screens, streets and speakers. We buy wherever your audience actually is, then prove it paid off.
Paid Social
Paid Search
Display & Native
Video & CTV
Digital OOH & Audio
04 Measurement & data
Every dollar tracked, every outcome attributed. We build the measurement and CRM backbone that turns marketing activity into proof.
Clean event tracking and tag management wired across platforms, so every interaction is captured accurately.
Live dashboards and transparent KPIs. See exactly what's working, in real time, with no black boxes.
We architect the CRM foundation: data model, integrations and clean pipelines built to scale.
Lifecycle journeys and automation that turn first-time buyers into repeat, higher value customers.
05 Our operating rhythm
A clear five-phase rhythm from first brief to launch. You always know what's happening, why, and what comes next.
You provide as much detail as you can to give us insight into your marketing opportunities.
Based on that brief, we come back to you with our observations and initial strategy.
We come together and formalise a plan unique to your business.
If needed, we set the foundations: CRM, tracking, nurture sequences and the infrastructure.
We go live with the full strategy: paid media and execution across every channel.
06 The four things you're really paying for
We don't whisper. We tell you what's working, what isn't, and what we'd do with the next dollar.
The person who pitches you is the person who runs your campaigns. No sales people selling you the dream, no juniors learning on your spend.
Every dollar tied to a metric that generates real business outcomes: ROAS, cost per conversion, lifetime value, not vanity metrics.
If your offer is the problem, we'll say so. If a channel is wasted, we'll cut it. Honesty is a feature. We're not here to be yes-men.
AI enhanced where it counts, automating the grunt work so we move faster. The strategic thinking that puts you ahead is all us.
No charge Strategy session
Fill out the briefing or audit form and let's play to win. We'll come back to you with our observations and strategy within 3 days.
Two ways to start
Send through a full brief, or if you're already running ads, grab a free audit of what's live. Either way, we come back within 3 days.