extraagency.auSponsored
Focused on leading companies into the future of marketing.
Welcome to eXtra Agency
Paid media, programmatic, strategy, analytics and lifecycle CRM. Most agencies own one pillar. We're built to do eXtra across all of them.
Why we exist
We are new, on purpose.
This model couldn't exist inside a 2019 agency. The pricing works because the labour has genuinely moved. We'd rather hand you the tools than sell you the gap.
The platforms took the wheel
Search and social removed most of the levers specialists used to pull. Charging as though nothing changed is how the industry holds its prices.
We passed the saving on
The work didn't get cheaper. The labour did. AI builds, reports and checks in hours, so you pay for judgment, not for platforms you could reach yourself.
Built in your own accounts
Some agencies wrap AI in their own product and sell it back to you. We build inside your accounts, so the tools, data and dashboards stay yours, even if you outgrow us.
Capabilities
What We Do
Most agencies stay in one lane. We run all seven, joined up.
Paid Media
Hands-on buying across every channel, with transparent KPIs.
Programmatic
Platform-neutral buying, sharp targeting, premium inventory.
Marketing Consults
Your marketing team on demand, for whatever comes next.
Analytics & Attribution
Clean tracking and attribution across the full customer journey.
Lifecycle & CRM
Automation that turns acquisition spend into lifetime value.
AI Production
Websites, ad creative and video, made with AI and finished by hand. No shoots needed.
SEO & AI Search
AI-powered SEO audits give you a clear roadmap for Google and AI search success. Then we do the work for you, from site fixes to new service pages.
HomeChannels
Where we activate.
Feeds, search, screens, streets and speakers. We buy wherever your audience actually is, then prove it paid off.
01 Paid Media
02 Programmatic
03 Traditional
Measurement & data
Tracking and Reporting
Every dollar tracked, every outcome attributed. We build the backbone that turns activity into proof.
Measurement & Tracking
Clean events and tags, wired across every platform.
Reporting
Live dashboards. See what's working in real time, with no black boxes.
CRM Building
Data model, integrations and clean pipelines, built to scale.
Customer Nurturing
Journeys that turn first-time buyers into repeat, higher value customers.
FM 104.5The four things you're really paying for
Why eXtra.
The agency that shows its working. What's working, what isn't, and what we'd do with the next dollar.
Senior hands on the dials
The person who pitches you runs your campaigns. No juniors learning on your spend.
Every dollar tied to a result
Measured in return on ad spend, cost per conversion or lifetime value. Not vanity metrics.
The hard conversation
If your offer is the problem, we'll say so. If a channel is wasted, we'll cut it.
Where AI fits in
AI does the grunt work so we move faster. The strategic thinking is all us. This website was built by AI, then heavily fine-tuned by Mitch.
Who you'll work with
Who Runs Your Ads
No call centres, no account-manager relay. You work directly with the person running your campaigns.
Mitchell Falcke
Founder · Performance & Systems
Mitch has spent four years on the dials, managing A$5M+ a year in ad spend for startups through to household names. He builds the tracking and CRM backbone, not just the campaigns, and started eXtra to do it properly: senior expertise, joined-up channels, honest numbers.
Founder experience
Brands From Mitch's Agency Years
Brands Mitch worked on in previous agency roles. They were clients of those agencies, not of eXtra.
Names belong to their respective owners.
Let's have a chat.
Talk to Mitch
A free, no lock-in call with Mitch about your marketing: where it's at and what to do next.
Want something more in-depth?
Mitchell FalckeFounder