Media & Solutions Agency Brisbane, AU
The AI Honest Agency.
Paid media, programmatic, strategy, analytics and lifecycle CRM. Most agencies own a single pillar. We're built to do eXtra, joined up across all of them.
01 Why we exist
This model could not exist inside a 2019 agency. The pricing only works if the labour has genuinely moved, and it has. We would rather hand you the tools than sell you the gap.
Search and social have removed most of the levers specialists used to pull. A lot of what once filled a retainer is now algorithm led, and charging as though nothing changed is how the industry keeps its prices where they are.
The work didn't get cheaper. The labour did. AI does the building, the reporting and the checks in hours rather than weeks, so you pay for judgment, not for access to platforms you could reach yourself.
Some agencies wrap AI in their own product and sell it back to you, which keeps the margin with them and the control away from you. We build inside your accounts, so you keep the tools, the data and the dashboards, even if you outgrow us.
02 Capabilities
Most agencies stay in their lane, owning a single pillar. We're built to do eXtra, joined up across all of them.
Hands on, omnichannel buying across the platforms that move the needle, with transparent KPIs.
DSP-agnostic buying with advanced audience targeting and premium inventory.
Your marketing team on demand: strategy and solutions for whatever challenge comes next.
Tailored tracking, clean events and attribution that follows the full customer journey.
Email and journey automation that turns acquisition spend into lifetime value.
03 Media, data & lifecycle
Reach that spans feeds, search, screens, streets and speakers, plus the data and lifecycle work behind it. We buy wherever your audience actually is, then prove it paid off.
Paid Social
Paid Search
Display & Native
Video & CTV
Digital Audio
Digital OOH
Broadcast
Direct
Marketing Consults
Analytics & Attribution
Lifecycle & CRM
04 Measurement & data
Every dollar tracked, every outcome attributed. We build the measurement and CRM backbone that turns marketing activity into proof.
Clean event tracking and tag management wired across platforms, so every interaction is captured accurately.
Live dashboards and transparent KPIs. See exactly what's working, in real time, with no black boxes.
We architect the CRM foundation: data model, integrations and clean pipelines built to scale.
Lifecycle journeys and automation that turn first-time buyers into repeat, higher value customers.
05 The four things you're really paying for
The agency that shows its working. We tell you what's working, what isn't, and what we'd do with the next dollar.
The person who pitches you is the person who runs your campaigns. No sales people selling you the dream, no juniors learning on your spend.
Every dollar tied to a metric that generates real business outcomes: ROAS, cost per conversion, lifetime value, not vanity metrics.
If your offer is the problem, we'll say so. If a channel is wasted, we'll cut it. Honesty is a feature. We're not here to be yes-men.
AI enhanced where it counts, automating the grunt work so we move faster. The strategic thinking that puts you ahead is all us.
No call centres, no account-manager relay. When you work with eXtra, you work directly with the person running your campaigns.
Mitch has spent the last four years with his hands on the dials, managing more than $5M a year in ad spend for everyone from emerging startups to household-name brands. He started eXtra to do it properly: senior expertise, channels that talk to each other, and honest numbers.
Real budgets, real outcomes. A snapshot of the brands behind that experience, across retail, ecommerce, healthcare, finance and the public sector.
Brands the founder has delivered for across four years in agency. Logos belong to their respective owners.
Send through a full brief, or if you're already running media, grab a free audit of what's live. Either way, we come back within 3 days.
You'll hear back from Mitch personally, usually within 3 days. No bots, no sales team.