eXtra AgencyBack to site

September 2026

FloorScape Case Study

Smart form and lead success, September 2026.

The client

FloorScape makes floor plans that help properties sell.

Every job starts with a customer booking online.

7,000+Properties a year
3Studios
3Types of customer
A FloorScape technician checking a tablet beside a LiDAR scanner on a tripod

Who books

Real estate agentsOn-site scansBrisbane · Gold Coast · Perth
DevelopersPlans drawn from building drawingsAustralia and New Zealand
Building scansWhole buildings scanned to the millimetreSouth East Queensland

The form problem

Before we ran any ads, we identified that the website lead form wasn’t optimised for success.

It was built for all three types of customer, so it couldn’t be tailored to any of them.

FloorScape's old booking form asking customers to pick a studio
Pick a studioYou had to choose a studio before anyone knew what the job was.
FloorScape's old booking form asking customers to pick a time slot
Pick a timeThen a time slot, still with no idea of the price.
FloorScape's old booking form: ten fields, a file upload and a terms checkbox
Fill in ten fieldsThen ten fields, a file upload and a legal checkbox.

The form solution

A form that asks about the job first, so customers see their price before we ask their name.

The new form asking which floor plans the customer needs
Tell us the jobAddress, property type, size and what you need. Each answer shapes the next step.
The quote step showing A$375 beside a satellite view of the property
See the priceIt updates as they choose, with a quote to download.
The contact step: three fields beside a timeline of when the plans will be ready
Three details, lastName, phone and email, beside the date the plans will be ready.

The ads strategy

Every ad goes straight to the new form, and every booking teaches the ads.

WhereFacebook, Instagram, LinkedIn and TikTok, from video views through to bookings.
WhoSeparate ads, areas and budgets for agents, developers and building scans.
How it learnsEach finished booking is sent back to Facebook, so it finds more people who book, not just people who click.
FloorScape ad for developers showing a printed set of apartment floor plans
FloorScape ad showing floor plans on a laptop screen
FloorScape video ad frame with a presenter holding a LiDAR scanner

Three of the ads: the best performers from the last 12 months, rebuilt to land on the form.

The ad results

First month of the bookings campaign

On Facebook and Instagram, 10 August to 10 September 2026.

50Leads through the form
A$30Per lead
70%Went ahead with a full job
A$3,000Average job value

50 leads → about 35 jobs → about A$105,000 of work

Return on ad spend

70 : 1

On average, every A$30 lead turned into about A$2,100 of work, before any repeat jobs.

Over to you

We built the form, pointed every ad at it, and in month one it produced 50 leads at A$30.

Want this on your numbers?

Book a callmitch@extraagency.com.au0403 182 107

Mitchell Falcke · Founder, eXtra Agency

Shared with FloorScape's permission.