eXtra Client Brief Media & Solutions

Start your paid media brief.

The more detail you give us, the sharper our first strategy. There are no wrong answers, so take your time. We'll come back within 3 days.

Your details

Name

Company

Phone

01 Stakeholders

Who are the key stakeholders and decision makers we'll be working with?

02 Background

Provide the key insights about your business and industry.

03 Objectives

What are the key goals for this campaign?

04 Measures of success

What are your measures of success and key metrics? For example leads, purchases or website traffic.

05 Target audience

Who are we trying to engage? Describe them: gender, age, location, life stage, income, interests and behaviours.

06 Key messages

What are the key messages to be communicated and measured?

07 Creative assets

Are there existing assets that could or should be used as part of this brief?

08 Previous marketing experience

Have you run marketing campaigns before? If so, which channels, and any insights you'd like to share?

09 Timings

When are you planning to start advertising, and how long do you want to advertise for?

10 Budget

Based on that timeframe, what budget can you safely spend on marketing?

11 Additional notes

Anything else you'd like the team to be aware of during ideation and strategy?

Mitch reads every brief and replies within 3 days.

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